Market Research · About Reinit Market Research

We Help You Meet Your Goals

Reinit Research develops innovative responses to both business and social challenges through market research, social research, data collection, data analysis and training — backed by deep consulting experience across Africa and one of the continent's largest consumer audiences.

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IntegrityExcellenceAccountabilityCollaboration
10,215Completed Surveys
5,125,418Responses Received
402,548Total Panelists
Market Research

Market Research At A Glance

From how you ask the question to who you ask, here's how we help you get to the right answer.

Quantitative Research

Wide-ranging techniques for collecting statistically sound data from respondents.

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Qualitative Research

Methods that surface the meaning and motivation behind the numbers.

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Data Collection

Online panel of 402,548 panelists plus 500+ interviewers on the ground.

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Sectors We Cover

21 industries, from agriculture and finance to travel and telecoms.

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Quantitative Research
6 core techniques
01Quantitative Market Research

Successful Marketing Campaigns

We equip clients with the information behind important decisions — identifying what drives customer loyalty, understanding engagement, and running ad-hoc research into brands, products and services.

CAWI (Web)
CATI (Telephonic)
CAPI (Personal)
Mall Intercepts
Diary Studies
Tracker Studies
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Qualitative Research
6 core methods
02Qualitative Market Research

Wide Range Of Qualitative Services

Qualitative research is often the first step in any study. Our methods are built to surface meaningful insight, not just quality responses.

Focus Group Discussions
In-Depth Interviews
Key Informant Interviews
Ethnographic Approaches
Online Focus Groups
Mystery Shopping
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Market Research · 03

Our Data Collection Methods

Our recommendations are based on your research questions — not on a fixed product portfolio.

Online Panel

402,548total panelists

We're trend-setters in Africa's online research space, profiling every panellist with detailed background data so you can target exactly who you need.

  • ESOMAR corporate member, fully compliant standards
  • Strict double opt-in (DOI) panel recruitment
  • Quality controls that eliminate fraudulent panellists
  • Real-time fieldwork reports via online portals

Personal Interviews

500+interviewers across Africa

Our experienced field team meets respondents wherever they are, delivering the highest quality standards on every assignment.

  • Street and shopping-centre intercepts
  • In-home and workplace interviews
  • Dedicated test facilities on request
  • Trained, experienced field teams region-wide
Market Research · 04

Sectors We Cover

Two decades of combined experience across every major industry in the region.

AgricultureAirlineAlcoholApparelBeautyCommunicationEducationEntertainmentFinanceFoodGovernmentITMediaMiningMotherhoodMotorPharmacyRetailSportsTobaccoTravel
Market Research · Regional Footprint

Our Coverage

Active across 45 countries on the African continent
  • Algeria
  • Angola
  • Benin
  • Botswana
  • Burkina Faso
  • Burundi
  • Cameroon
  • Chad
  • Djibouti
  • Egypt
  • Equatorial Guinea
  • Eritrea
  • Ethiopia
  • Gabon
  • Gambia
  • Ghana
  • Guinea
  • Guinea-Bissau
  • Ivory Coast
  • Kenya
  • Lesotho
  • Liberia
  • Malawi
  • Mali
  • Mauritania
  • Mauritius
  • Morocco
  • Mozambique
  • Namibia
  • Niger
  • Nigeria
  • Rwanda
  • Senegal
  • Seychelles
  • Sierra Leone
  • South Africa
  • South Sudan
  • Sudan
  • Swaziland
  • Tanzania
  • Togo
  • Tunisia
  • Uganda
  • Zambia
  • Zimbabwe
Generating Evidence. Strengthening Systems. Improving Lives.